Author's details  
           
  Author's name :  ROGER B. MASON    
    Department of Marketing & Retail, P.O. Box 1334, Durban University of Technology, Durban, 4000, South Africa. E-mail: rogerm@dut.ac.za      
           
  Today: 02-05-2024     
      
 
   Articles with the same author  
         
 
1.  CONSUMER PERCEPTIONS OF CRITICAL SUCCESS FACTORS FOR SMALL LOCAL CONSUMER BRANDS.
          Authors: ANDREW KAMWENDO, ROGER B. MASON, THOMAS DOBBELSTEIN.

  
         
     
         
           
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